How Toronto’s VELD Music Pageant cracked down on ticket resale scams – Dancing Astronaut
VELD Music Festival – whose 2025 lineup featured headliners like Dom Dolla, John Summit, Alesso and extra – as soon as once more took over Toronto this summer season, reaffirming itself as one in all Canada’s premiere occasions. However with main festivals usually comes an inflow of ticket scams on social media – one thing concertgoers are all too conversant in nowadays – and this 12 months, the Toronto group had a plan in place to combat again.
Canada’s largest Fb rave group – Toronto Rave Group (TRC) – was affected by warnings and heartbreaking posts from followers who’d been scammed out of cash for faux tickets. However this 12 months, hundreds purchased and offered tickets peer-to-peer with no rip-off. So what modified? Annoyed by seeing their group members focused, TRC partnered with goConfirm – a free anti-scam app used to purchase, promote or hire on social media with confidence.
As many rave communities do, TRC launched a ticket thread for VELD 2025. However uniquely, they required sellers to make use of goConfirm and embody an invitation code of their remark so consumers may join with them via the app. The thread had over 2,700 feedback in lower than two weeks.
“Huge festivals like VELD all the time entice scammers within the group, and it’s irritating to look at individuals in our group get taken benefit of,” says TRC admin Cody. “Previously, we spent a lot time deleting faux posts, warning individuals, and attempting to assist members get their a refund — it actually took power away from the enjoyable aspect of the group. Since rolling out goConfirm, scams have dropped dramatically, and we will lastly simply concentrate on what makes the group superior — celebrating music in our metropolis, making the occasional meme, and getting hyped for the exhibits we love.”
Whereas no system is ideal and uncommon circumstances of fraud nonetheless happen on the goConfirm app, they account for lower than 0.2% of all interactions on the platform. And once they do occur, goConfirm is ready to resolve the problem swiftly.
A case examine arose forward of VELD with a TRC member who flew over 1,000 miles to attend this 12 months’s pageant. Sadly, they'd been scammed. Happily, as a result of they used the goConfirm app, the app’s fraud staff stepped in and investigated the incident. Inside half-hour, they had been involved with the alleged scammer who in the end refunded the customer in full. The scammer was then banned from the platform together with tons of of different on-line communities the place the app is used.
TRC’s use of goConfirm for VELD has caught the eye of different communities throughout the scene trying to shield their members. The app has additionally been launched in different Canadian cities like Calgary, Montreal and Vancouver and is breaking into the USA via quite a few Burning Man teams, California’s The Rave Change, and sub-Reddits like r/UMF, r/ARCMusicFestival, and r/Coachella.
In in the present day’s complicated and ever-changing ticket resale world, platforms like goConfirm are giving followers and communities a much-needed manner to purchase and promote with confidence.
To be taught extra about goConfirm, go to their website.
Featured picture: Tristan Renaud
Classes: Music
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