The Rolling Stones at the moment are on ‘Roblox’

Roblox has confirmed a brand new collaboration with iconic rock group The Rolling Stones.

Following collabs with Lil Nas X, Elton John and Nicki Minaj, the newest Roblox enterprise sees The Rolling Stones launched to Beat Galaxy, a digital world created by Common Music Group.

Customers will be capable of play an interactive track-runner sport that includes Rolling Stones hits, compete for prizes, and acquire unique digital Rolling Stones merchandise throughout the expertise. There can even be a digital membership and social hub.

“Bringing our music to the digital world of Beat Galaxy is an progressive technique to join with our new and current followers,” mentioned The Rolling Stones in a press release.

Based on the announcement, The Rolling Stones’ takeover of Beat Galaxy will remodel the ever-changing digital world into an immersive expertise that embodies the enduring artwork, kinds, and influences from the band’s illustrious profession. The digital expertise was created with the assistance of Supersocial.

“We're thrilled to convey one of the vital storied rock bands of all time to Roblox,” mentioned Supersocial founder Yonatan Raz-Fridman. “This collaboration not solely highlights the flexibility of Beat Galaxy, however the continued influence the digital expertise is making for artists, each new and world well-known. With the continuing success of Beat Galaxy, we proceed to underscore that artists can have interaction with followers in new and significant methods within the metaverse.”

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“At Common Music Group, it's our mission to always innovate music discovery and re-discovery, whereas presenting distinctive alternatives to our artists,” added Alvaro Velilla, senior vice chairman, new enterprise at UMG. “The Rolling Stones’ entrance to Beat Galaxy is a testomony to our creative strategy towards music engagement. We’re excited to reimagine the band’s work via this activation and encourage different artists and labels to discover the potential of digital areas for music and followers.”

The Rolling Stones Roblox expertise is reside now.

Earlier this yr, it was reported that music performed in Roblox would rely in the direction of the Billboard Charts, however that turned out to be a miscommunication. Nevertheless, chatting with NME in 2022, Roblox’s head of music claimed artists may maintain profitable careers with out ever having to play a bodily world gig. 

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