Toronto’s VELD Music Pageant to host Alesso, Armin Van Buuren, Martin Garrix [Giveaway]
With one of the crucial thrilling lineups on the North American summer time competition circuit, VELD Music Pageant is slated to herald the most popular names in digital music to Toronto, Canada. Increasing for the primary time from two to 3 days, this yr’s rendition welcomes headliners Alesso, Armin Van Buuren, The Chainsmokers, Martin Garrix, Porter Robinson, and Marshmello to the principle stage. Along with their dance-forward lineup, VELD continues to draw a rising viewers by increasing their musical curation into different genres, specifically hip-hop and rap. This yr’s version additionally welcomes hip-hop headliners Metropolis Ladies and Polo G to the invoice.
Dancing Astronaut has partnered with VELD Music Pageant to giveaway a pair of weekend GA wristbands to at least one fortunate winner to expertise the 2022 version. Happening from July 29 – 31, 2022, VELD continues to be a should go to competition in Canada and can solely proceed to develop because the years go on. Dancing Astronaut spoke with Talal Farisi, Music Director of INK Leisure Group, to know extra in regards to the historical past of considered one of Canada’s most celebrated music festivals.
Single day and weekend passes for VELD might be bought on their website.
How does VELD go about balancing the quantity of dance acts vs hip hop acts on the lineup? How has this technique shifted over time because the competition’s inception?
Whereas VELD began out primarily as a dance music competition, every year we search for methods to broaden our attain and diversify our viewers, to make the competition greater and higher.
Hip-hop felt like a fantastic alternative given there's already loads of crossover between the 2 genres and there's a large hip-hop fan base in Toronto. We’ve progressively been constructing on that hip-hop providing every year and now have a complete stage devoted to the style.
What are your favourite variations between VELD and different dance music festivals? How do you retain issues contemporary every year?
As Canada’s largest dance music competition, we at all times intention to have probably the most sturdy line-up, throughout a number of genres, from EDM and home, to bass and hip-hop. This yr we’ve additionally prolonged the competition from two to 3 days, to supply much more music for our followers to take pleasure in over the lengthy weekend.
Competing with festivals like Lollapalooza the identical weekend, how do you tackle challenges when reserving the lineup every year?
We intention to set ourselves aside by securing artists that you simply don’t usually see on competition line-ups, who don’t tour as a lot or take part within the competition circuit, that we all know will likely be a draw for lots of our friends. For instance, ladies are usually underrepresented in each the EDM and hip-hop genres, so made a aware effort to incorporate extra ladies on our roster for VELD 2022 to make sure illustration throughout the board.
There's additionally one thing particular about VELD being situated in Toronto, as we've acquired the assist of the ‘home-town’ crowd that appears ahead to VELD yearly, which ensures a fantastic environment and efficiency expertise for the artists on our line-up.
How many individuals might be anticipated to attend VELD over the weekend? What sort of points of interest can attendees anticipate this yr?
We predict round 40,000 individuals to attend VELD every day. We’ll have our common points of interest, resembling our ferris wheel and different enjoyable activations for followers to take pleasure in.
We've got rigorously curated a balanced line-up over three phases, with EDM and trance music featured on the mainstage, hip-hop and bass on the second, and home on the third stage, with each offering a novel viewing expertise, from our Sirkus Tent with a extra intimate and underground-feel, to the Remy Martin hillside stage with views of all the competition grounds, after which our foremost stage which is on par with among the high competition phases and productions on the planet.
General although, this yr we're simply excited to carry the neighborhood again collectively to take pleasure in an epic few days of music.
Something you may need to say to somebody who's attending VELD Pageant for the primary time? Or somebody who’s by no means been?
For these attending VELD for the primary time, you couldn’t have picked a greater yr! Not solely will this be our largest competition but, with three days of unimaginable artists, however since this will likely be our first yr again since 2019, the environment goes to be electrical, above and past what we’ve seen and skilled beforehand, and we're wanting ahead to celebrating the return of reside music and occasions with everybody subsequent week!
Featured picture: Visualbass Images Crew
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