Cher Lloyd reveals label advised her to “get with” Justin Bieber to spice up her profession

Cher Lloyd has shared that her former label inspired her to “get with” Justin Bieber to assist promote her musical profession.

Lloyd is greatest recognized for taking part within the seventh sequence of TV expertise present The X Issue in 2010 – ending in fourth place. Regardless of not profitable, she landed a cope with Simon Cowell’s SYCO Music within the UK and Epic Information within the US – each beneath Sony Music – and went on to launch two studio albums: 2011’s ‘Sticks + Stones’ and 2014’s ‘Sorry I’m Late’.

In the latest episode of the We Need To Talk podcast, the singer-rapper opened up about her time signed to SYCO and Epic Information, revealing that she was suggested to pursue a romance with Justin Bieber as a technique to advertise considered one of her albums.

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“I walked into the document label on the time and so they hadn’t given me a promotional finances… We spent hundreds of thousands on this album, however there’s no finances to go get individuals to listen to it?” Lloyd advised host Paul Brunson. “I walked in and stated, ‘Look, I really want some money to push this document.’ Principally, [I was] advised no, however what I wanted to do to make this document take-off was to hit the golf equipment, discover out the place Bieber is and I ought to go attempt to get with him.”

Lloyd was a young person and in a relationship together with her now-husband Craig Monk on the time she was advised to “go hook up with somebody mega-famous and, mainly, leech off the again of another person’s fame.” The ‘Swagger Jagger’ star even stated she was warned by her staff to “not let the label learn about it, as a result of they'll do something to cease this marriage.”

“Was I not adequate to spend money on, that you'd quite use me in that method? They didn’t care,” Lloyd acknowledged, reflecting on how she felt devalued whereas signed.

Watch the complete episode beneath.

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Lloyd was on the podcast to advertise her new music, which she is releasing independently. Earlier this month, she dropped ‘Head Down’ – her first single in 4 years. On the podcast, she’s trying ahead to “reintroducing herself” to the UK viewers.

“It feels good – nobody’s controlling the narrative. I’m simply me,” she stated. “Being an impartial artist now and having full management over all the pieces I do is the most effective for me.”

On the time of writing, neither Justin Bieber nor any representatives from him, SYCO, or Epic Information have responded to Lloyd’s feedback.