Spotify contemplating first worth hike since 2011 – Dancing Astronaut
Inflation has lastly hit the streaming platforms. After Apple Music not too long ago introduced they'd be elevating the worth of their month-to-month subscription to $10.99, Spotify CEO Daniel Ek has indicated the streaming large’s costs will fall in line within the close to future.
Not like nearly each different client services or products, Spotify’s $9.99/month subscription plan for particular person customers has been the identical because it first went reside within the US in 2011. Nonetheless, with their main competitor elevating their costs, the Swedish audio platform has hinted it received’t stay at $9.99 for lengthy.
Spotify’s CEO Daniel Ek mentioned elevating costs “is without doubt one of the issues we want to do and it’s one thing we'll [discuss] with our label companions” earlier than happening to elaborate that “when our opponents are elevating their costs, that's actually good for us.” Ek later added that he believes Spotify and Apple are on degree phrases relating to their pricing energy.
Featured picture: Daniel Kalker
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