New UK pageant marketing campaign raises consciousness for sexual violence

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In 2017, the Affiliation of Impartial Festivals introduced forth a name to motion in opposition to the UK authorities and music business forces. Dubbed the Safer Areas At Festivals marketing campaign, the brand new initiative raised consciousness for sexual violence, sexual harassment, and sexual abuse throughout the music business. Presently, 103 UK festivals have signed on to this marketing campaign together with Parklife, Studying and Leeds, and Boomtown Truthful.

The Safer Areas At Festivals marketing campaign obtained an replace in Might with the hopes of festivals displaying moral practices within the office. This follows file excessive numbers of sexual assault from London evening membership venues and reviews of 1 in 5 attendees experiencing sexual assault at a pageant all through their life. The Safer Areas marketing campaign in 2022 units a reminder to follow consent, present assets for victims, and preventative motion in direction of sexual assault. Learn the up to date initiative in full here.

Featured picture: @tinyraindropphotography/Instagram

Tags: boomtown honest, marketing campaign, festivals, Parklife, Studying and Leeds, sexual violence

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